The core concept at the heart of Dynamic Visuals is 3D animation. By moving and manipulating components of 3Dmodels, your product comes to life. Simply animating an otherwise complex product, process or service makes it a lot easier to understand. Even to the uninitiated eye! Video compositing techniques allow for the combination of 3D animation with live-action footage, taking your visuals to the next level! 

A digital world benefits a digital workflow, of course. If your company develops products, chances are the 3D models already exist, making things that much easier. As a member of a larger family, ONiKi brings a background in engineering to the table. 

Some examples or applications

Product explanation video (explainer video)

A product explanation or explainer video not only demonstrates the product’s operation, but also its advantages and USP’s. Explainers are a really convenient way of showcasing complex products or services and the way they work. A 3D model or prototype is a good starting point.

Concept showcase video

A concept showcase video is an animated version of your concept. 3D animations breathe life into a concept that might be hard to “get” without visualization. At this stage of the process, there usually is no 3D model or prototype available yet.

Turntable video / 360 video

A turntable video is a great way of showcasing a product from a 360-degree perspective. The camera rotates around a fixed point, offering a 3D view from all angles. This is the non-interactive version. 

Sectional view animation

A sectional view animation offers an in-depth visualization of the interior make-up or workings of a product / machine, by gradually or temporarily removing elements that block the view. Because the visual is animated, the functioning of individual parts – and where and how they fit in – becomes much more transparent. It’s a great technique to show off the clever inner workings of your product. 

Exploded view animation

An exploded view animation is an eye-catching technique to illustrate the many small parts that are needed to make your high-tech product work. More than that, it shows how each element operates and interacts with the rest. As its name suggests, this type of animation“explodes” – or reassembles – your product into an orderly squadron of floating parts. A lot of effort went into engineering these hidden parts, so why not show them off?

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